sponsors

Dancing Dust is an internationally loved brand known for its vegan grips and glitter powders—handmade by a dancer for dancers, athletes, exotic performers, and glitter lovers alike. While the shimmer, scent, and glow are captivating, the real magic lies in the product’s powerful grip aid, designed especially for pole dancers and aerialists. Available in powder and liquid form, plus a gel formula that works as an antiperspirant grip, Dancing Dust helps you stay in control while looking and smelling amazing.

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The Pole PA @thepolepa (aka @bakersaurusrex) has extensive experience in all things pole - from studio management, event management and all the admin possible. She works with multiple businesses globally within the pole industry, from online platforms to retreats to competitions - she is on hand to support in whatever you require! The Pole PA offers a variety of support options, on a one off basis as well as ongoing packages - there is something to suit you in whatever you need support in.

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Kedeyahko (pronounced KUH-DAY-A-KO) is the UK’s pioneering Afrocentric polewear brand. Founded by Black

women who pole, for Black women who love to pole, we bring bold cultural representation to the forefront of the pole industry.

Our mission is to celebrate melanin-rich pole babes, empowerment and cultural pride through our iconic Pole

Kweens tees, accessories and fire polewear. From BLAZE to BLOOM, our collections champion culture, strength

and taking up space in full colour.

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Founded in 2022, Rude Girl Studio is a dynamic, Liverpool based pole dance studio, situated within the same building as Rude, the UK’s largest strip club. Fuelled by a collective six decades of industry experience, the studio passionately embraces authentic movement, fostering a space that embraces diversity and individuality. As featured on ITV’s “Getting Filthy Rich”, Rude Girl Studio stands out for its commitment to preserving the roots of pole dancing. With a predominantly current, and former SWer staff base, the studio encourages all forms of sensual movement, right from the source. 

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Tatiana Active is a luxury Australian pole wear brand dedicated to creating high-quality, innovative designs that prioritise fit, functionality, and real dancer feedback. Designed in-house by Tatiana herself, every piece is thoughtfully crafted—steering away from fleeting trends and reflecting her core value: "Not Just For Show."

As a leading innovator in the pole industry, Tatiana tackles coverage, sizing, and support challenges through clever solutions and unique features—without compromising on style. Because, there’s no time for wardrobe malfunctions when dancing or upside down.

Tatiana Active have introduced the world’s first technical dance knee pads, The Ultimate Knee Pads – made with patented D3O® and SuperFabric® technology, so that it not only lasts and looks good, but actually protects you too. Imagine endless hours of floorwork without the material tearing. Picture high-impact kips and drops without the bruises or pain. This is protection trusted by soldiers and extreme sports athletes – and now by pole dancers all around the world.

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Situated between Croydon and Sutton, The Warehouse Dance Studios began as a boutique pole studio 9 years ago and has now blossomed into a thriving community, boasting its own dedicated building with 7 poles, reaching a height of 4.5 meters! Renowned for its pink aesthetics, The Warehouse Dance Studios has garnered a reputation as one of the prettiest dance studios in London.  Beyond its physical allure, The Warehouse prides itself on fostering a safe, friendly, and inclusive environment that embraces polers of all shapes, sizes, and skill levels. 

Our main goal is to provide a space where individuals can feel empowered to explore their passion, free from judgment or limitation. 

We offer a range of over 20 pole classes, 7 days a week, from absolute beginners to inter-advanced, as well as choreography, stretch classes and workshops. The Warehouse welcomes everyone through its doors, supporting you on your pole journey of strength, empowerment and confidence.  

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LUPIT is a powerful force in the pole and aerial community, providing high-quality products used in studios, at home and at competitions worldwide. LUPIT is known for paying special attention to technology, functionality, revolutionary materials and design when developing pole and aerial sports equipment.
For this reason, our products are made of high-quality materials that comply with European standards and justify our promise: your safety first! What we always want to emphasize: Athletes, artists and customers are actively involved in the development process to keep Lupit at the forefront of pole and aerial sports technology while developing a high-quality program and a wide range of supporting products and services.
Our innovative approach provides athletes and artists with safe, state-of-the-art equipment.  

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Ready to be OBSESSED? Hella heels are designed in-house, and are finally bringing you a shoe that has been developed, designed and tested by pole dancers. Iconic styles, fierce prints, bold designs and one hell of a heel, coming in 6-9 inches! We thrive on inclusivity, offering a diverse range of styles and sizes to suit every foot— including multiple options for wide fit. With reinforced toe boxes, padded knee highs for extra protection, black platforms that are black all the way through and many other feel good luxury features, don’t just take our word for it and here’s some of our fave Hella Reviews!

“Much more comfortable and supportive than other brands I've tried - Totally a Hellgirl now" . “Interior is plush and cosy”

"Stable but allow easily to point your toes…they are not too heavy, so keep the leg light in movements" 

“Sturdy to dance in and they look Fierce! Total Convert here!!!”

“Addicted. So Comfy and absolutely gorgeous. Already can’t wait to get my next pair”.

Hella Heels ships from America, the UK and Australia so visit the Hella Heels website closest to you and find your new favourite heels, and don’t forget to follow @clubhellaheels on instagram.

GRIP + GLOW is a U.K. pole grip and pole skincare brand much loved and trusted worldwide by our pole and aerial community. 

All Products are designed to maximise your training potential and promoting healthy glowing skin. 

GRIP + GLOW was created in 2020 by Lisa Hickey, 20 year pole veteran and owner of Active Air Fitness Studios, she created GRIP + GLOW with her family as a lockdown project that grew and grew and are now stocked worldwide across online stores and studios.

All of their grip and product range are formulated with leading skincare ingredients and all 100% training safe! 

Genie is a UK based eco-friendly polewear brand. Our primary focus is to make affordable, sustainable and ethical clothing with each item handmade to order. From full coverage to super cheeky, we offer a wide variety of styles ensuring there is something for everyone! 

Our sub-line, Genie Undressed has been created in conjunction with strippers, it has a focus on all things sexy & SWer-centric. Think teeny tiny thongs and front clasp bikini tops for the perfect tease... Genie Undressed is designed to be undone. 

Got a pole addiction? Us too. Welcome to PoleJunkie, your one-stop shop for all things pole dancing, performance wear, and enhancing your confidence. Explore, combine, and mix-and-match the finest pole brands from around the globe all under one roof. We’re committed to providing premium brands, innovative designs, and functional pieces to suit your unique style. We’ll supply the goods, you provide that fire touch.

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If you haven't seen our RYSKY bunnies hopping up all over your feed, all around the world wearing our merch, where the hell have you been? In just two years, this East London pole studio has established itself as an international icon and a must visit destination for many polers around the world. 
Beyond the brand, the merch and the memes RYSKY is committed to fair pay for instructors, honouring the roots of pole, and celebrating the full diversity of the pole community, across genres, identities, and levels. You’ve probably spotted the bunnies rocking our signature merch too. Yes, we’ve got a whole brand for that so be sure to check out @stillrysky. Home to incredible pole dancers, the Burrow is committed to nurturing legends and excellence in pole. 

Vertex is a UK based pole dance competition dedicated to celebrating the artistry of heels-based pole dancing, while providing meaningful recognition and financial reward for competitors. Founded by a stripper and POC, Vertex is rooted in lived experience and a deep understanding of the pole and SWer communities. The competition was created to reflect what performers themselves value. Now entering its second year, Vertex continues its mission to platform exceptional heels artistry and support performers pushing the style forward. With a cash prize pool exceeding £3000, the competition offers substantial rewards that reflect the dedication, creativity, and skill of its competitors.

Vertex is committed to fostering an environment that is diverse, authentic, and inclusive. We actively welcome participants from all backgrounds and work to ensure our venue, judging panel, and staff reflect the communities that make pole culture what it is today.

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Polepeople is the UK’s original Pole Studio, teaching pole dancing classes in London since 2003. 

We are the Mama [and great Mama!] of London’s pole schools and one of the oldest in the world. From the very beginning our ethos has always been to enable everyone from all backgrounds to enjoy pole as a fun, liberating way of exercising and a path to body positivity and self empowerment.

We have 2 London Studios – one in Moorgate, the City and our new studio in Television Centre, White City, West London.

All our classes are friendly and supportive, with exceptional, fully qualified instructors who inspire everyone from absolute Beginners through to Super Advanced pros, in all styles of pole.

We look forward to welcoming you to our inclusive, dynamic community where we’ll support you to have fun and flourish through pole 

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High on Heels was born in the COVID years, driven by Jazzy K’s dream to provide heels-based pole education that is accessible, and can be done by anyone in the comfort of their own home.

Jazzy discovered pole dancing in 2009, and her fierce passion quickly transformed into a fulfilling career as a pole dance instructor, where she’s always exploring the fascinating connection between pole dance and the human body. This curiosity and love of constantly learning and growing has shaped her unique, and widely loved, teaching style - High on Heels is the embodiment of this passion. 

The platform has grown exponentially in the past 6 years to be an extensive archive of over 400+ classes, tutorials, and webinars, taught by Jazzy and many other internationally renowned heels-based pole artists. 

High on Heels champions its members, and Jazzy is constantly listening to feedback from subscribers: on classes to teach, changes to be made, and features to add. Jazzy is a firm believer in always striving for bigger and better, and in constantly making heels more accessible, fun, and exciting - for everybody.

As we proudly continue our fourth year in business, we recognize that this is no small achievement, especially in today's challenging economic climate. Through it all, we've stayed focused on listening closely to what matters most—you, our valued customers.

Over the past 18 months, we've expanded our range of grips for pole and other sports, now offering 15 diverse brands and over 60 products sourced from as far as Australia to California and everywhere in between. Thanks to the continued recommendations from our loyal customers, our collection is constantly evolving.

While we still carry a limited selection of pole and yoga wear, we are committed to curating a bespoke collection of timeless, classic pieces—avoiding the fast fashion movement and instead focusing on quality garments you can rely on year-round.

As a small, female-owned business, we are deeply grateful for every order you place with us. Whether through social media or at events, we strive to stay connected and accessible to ensure we meet your needs every step of the way.

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